Trade Show Management Can Be Easier!
Scheduling, Deadlines, Logistics, Budgeting, Return on Objectives, Inventory. And that’s just one show.
Multiply that by 15, 20 or 50 shows per year and the logistics of managing your logistics takes on a whole new meaning. Spreadsheet and text software are readily available to anyone along with digital calendars, but there is no easy way to compare, merge or create comprehensive reporting from them. What if there was a software that integrated ALL of your planning, budgeting, scheduling and inventory data? And what if you could link to a master database that you could access and share from anywhere?
ShowGo is an award-winning software designed specifically for tradeshow coordinators. Modeled after Microsoft Outlook, ShowGo is easy to learn and easy to use, but more importantly, it integrates ALL of your important data and dates. Once you’ve uploaded your contacts, events, budgets, inventory and show itineraries, you are ready to start managing. You can create timelines, manage your show financials and reserve inventory. If your time is already at a premium, ShowGo offers VirtualAssistant, a service that will upload exhibitor kits for you so all pertinent details will be ready to go in the system. Another extremely handy feature is the Event Duplication Wizard, which allows you to create a duplicate of an event for the following year. The Wizard grabs all your tasks, schedules, etc. and rolls them into the next year – changing all the dates so they relate to the next year’s show. The Event Duplication Wizard will even create a budget for you for next year’s show based on your actual expenses from last year saving you hours!
One of ShowGo’s greatest assets is its reporting feature. You can make a query from a pull-down menu of over 50 categories, call up the data you need and export it to Excel, Word or as a PDF.
ShowGo’s robust Financials section includes a Budget versus Actual section to keep track of your expenses. The ROO section allows you to use existing equations (cost per lead, return on investment, for example) or create your own. You can also set up flags in your budgeting if there are cost overruns. The reports you generate will display colorful bar and pie charts allowing you to see and disseminate that information at a glance.
ShowGo is also a powerful communication center, allowing you to call up show itineraries and email them to staffers, or share your reports with pertinent people on your list. ShowGo has loaded into its templates and pulldown menus all major airline and airport information, so you can make reservations for you and your staff.
Once you’re at the show, ShowGo Mobile is there for you. A free app, it can be shared with all your pertinent people so they have access to the information they need on show floor.
To find out more, or request a demo, contact us at 514.780.8810, or email info@skylineentourage.com
