Social media does a lot for businesses: It acts as a point of contact with customers, allowing for real time interaction, and is a wonderful tool for keeping them abreast of what your company is doing. By its very nature, social media is a prime tool for promoting your trade shows. It gets visitors raring to visit your trade show booth…but only if it’s used correctly.
Our video, Top 3 Social Media Don’ts While Exhibiting on the Trade Show Floor, covers the main pitfalls businesses face when using interactive media to promote their trade show efforts and gives tips on how to avoid them. This trade show season, make social media work for you and enjoy the boost in visits to your trade show display and sales you’ll see as a result!
Including these social media interactions and promotions as part of your overall trade show planning process is an important first step. Not only will this pre-planning give you an edge over your competition at the event itself, it also lays the groundwork for your post-show communications.
By: Nicole Huston –