The one thing 2022 has demonstrated is that trade shows are back in full force. We could already feel the hype in 2021, but 2022 was madness. The one common factor we’ve all experienced in our personal or professional life is the drastic raise in prices of goods and materials. The cost in the last year has been constantly raising, but what are the factors affecting your trade show costs? If you’re planning your budget and shows for 2023 here are a couple of things, you should keep in mind.
The transport industry has been facing a shortage of drivers which has affected the price of transporting goods as well as your exhibit, to and from shows.
We have seen pricing 3 to 4 times higher than in previous years, and it does not seem to be getting back to normal any time soon. The fact that trade shows have also targeted move-in dates and times keeps the price high.
If you own your exhibit, you should look at shipping to the advanced warehouse, as a dock-to-dock delivery is always cheaper than for a driver to wait in the marshaling yard.
Like any other, the trade show industry has had to deal with a shortage of labour. Laying off people for over a year made a lot of companies lose those skilled labourers who needed to pay their bills like everyone else and some have simply moved on.
In the last year, I have seen a lot more damage to crates and shipments, simply because show venues and decorators have been forced to hire who they could and not based on skills.
Shortage of labour and high demands created another change in 2022 increasing the lead time of projects. If you are planning your shows start in advance, that way you won’t end up rushing or getting into extra costs to meet your deadlines.
It is taking a lot longer than usual to receive estimates and even the exhibitor manual. Unfortunately, this will affect your timeline. You will have to be more patient and plan if you have internal deadlines to meet.
Times can be hard…
Unfortunately, not all companies can respond to the rise in costs and might need to look at downsizing their exhibits or revaluating which shows they should invest more into. You can always visit the Trade Show Tool Box on our website and get your free Trade Show ROI Calculator or Trade Show Comparison Tool. Another way we have been assisting companies in the last year is with our creative department SKYE-Studio. We have been creating a multitude of interactive digital tools to bring your products and services to life. All you need is a simple screen in a 10×10 space. You can take your clients on a virtual tour of your infrastructures, show how your product is made and show it in action, along with many more cool features via 3D modelling, 360 Videography or photography and animation. These tools living on, or off the web can help both sales and marketing in presenting and showcasing products or their process throughout the whole year not just on the show floor.
My last advice, be prepared and be different in 2023, it will bring you lots of amazing returns at the shows your will attend.
By: Sebastien Robillard, November 30, 2022