We’re deep into the 2nd wave of the pandemic. Vaccines have been announced. The light at the end of the tunnel is flickering. There’s hope. Predicting when trade shows will resume is difficult, but I can’t help but get excited about Post Covid-19 Trade shows. I think we’re 6-9 months out so the adventures of Face-to-Face Marketing are coming back soon. There’s so much to do!
In the meantime, starting your virtual campaign is not too late. Experts know that success at shows isn’t isolated; rather it’s a combination of continuous integrated sales and marketing efforts. While virtual events haven’t exactly knocked anyone’s socks off, the virtual presentation space has evolved. If you haven’t seen our presentation yet, come join us! Our tools can be used 24/7 so don’t get locked into a virtual exhibit when you can build an everlasting and expandable virtual space.
Back to Trade Show Planning!
Trade shows have a long history of success by the way. They’ve had significant growth in 39 of the last 42 years, so they will come back larger, more fun, and more successful than ever. What will you showcase? Do you have something new to launch? What’s your best seller? Who are you targeting? What does your audience expect from you? Can you rent a booth or do you want to use something portable so it’s easy to ship and install? Is your branding ready? Is your marketing team ready? Do you have corporate video’s to show, need to film your production facilities, photograph products, modelize technology or want to attract and entertain your audience with a theme? To see some of our portfolio, feel free to visit us here.
If you haven’t started planning yet, it’s the time! Set some objectives, create a timeline, plan for new rules, train your staff, design your booth, prepare your pre-show campaign, prepare your literature, fill out your show forms, etc ... Click To Tweet Post Covid-19 trade shows will be different, we are here to help you! Exhibitor education has been a huge part of our history and we’ll be back in 2021 to offer more great tips and tricks, whether it’s on our blog, or our webinars, or in-person seminars! We are accredited for training, so if you want personalized training, let’s talk! You’ll be able to claim the training in Quebec.
Equip Your Business For A Safe Return!
While many companies have been closed, they won’t be forever. The mass migration back to work is coming too. Perhaps your business could use a little refresher or PPE build? Our design team can help you re-imagine your workspace to reflect your current brand and culture. If you think your team will have fears coming back, help alleviate that stress by doing a little more to clean the air. Check out some of our UVC solutions. Yup, you guessed right! Most solutions are portable so yes, you can bring them along to help keep your trade show space (and your hotel room) safer!
Not ready for any of that? No worries, we can simply continue to entertain you with some podcasts with some top-notch leaders.
Our house is full of talent and experts that can help bring your projects to life.
By: Doug Noftall – December 1st, 2020