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OFFSITE The Podcast

Skyline Entourage is bringing you a series of podcast episodes where we talk to professionals from a wide variety of backgrounds and discuss everything surrounding events, experience, and marketing. Weekly episodes uploaded.

Episode #1. Events, Entertainment & Corporate Leadership

Louise Murray discusses how companies should be using their time during COVID-19, how her leadership style has changed since the global shutdown and offers a unique perspective from the top as to what the future of events and experience looks like post pandemic.

About Louise Murray

A Montreal native and President of Thinkwell’s Los Angeles Studio, Louise Murray has continued to be a transformational leader who inspires action through storytelling and brings together teams and stakeholders to drive results for iconic brands around the world. Which includes companies like Cirque du Solei and more.

Episode #2. COVID-19, E-Commerce, Retail & Globalization

Egil Moller Nielsen give his insights on the future of retail and e-commerce. He brings global experience in executive roles within corporate strategy, end-2-end supply chain and turnaround for leading consumer product, retail and eCommerce businesses. 

About Egil Moller Nielsen

Egil Moller Nielsen is the Chief of Technology & Network Strategy, Products & Services at PostNord Group from Sweden. He built PenguinPickUp from ground up in Canada which combines the ease of online shopping with convenience of Brick & Mortar at more than 100 locations across Canada and now hold many board positions to support businesses. 

Episode #3. Persevering As a Designer & The Future of Design Thinking

What will the new normal for event design look like post COVID-19 and how will designers had to adapt to the new normal and tweak their design thinking? Josh Steadman is a theatre, film, theme park, designer who explores these questions with us.

About Josh Steadman

Josh is a Art/Production Designer and Set Designer with over 20 years working in television, theater and themed entertainment. His client list includes Walt Disney Imagineering, Marvel Avengers STATION, Evermore Park. He conceptualized, designed and installed the Enchanted Storybook Castle Walk Through for the world’s largest Disney castle in Shanghai. 

Episode #4. Content Marketing, Trade Shows & Promo Strategies

Mike Timmesch B2B expert marketer discusses strategies for content marketing, online vs. live events, and he shares some promotional strategies. We also explore we can get back to trade shows sooner than expected.

About Michael Thimmesch

Mike Thimmesch has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and enhance brand and awareness.  Now he helps B2B marketers grow their businesses with content, email, trade show and SEO marketing, social media training, trade show seminars, and database building. 

Episode #5. Marketing strategies, Diversity in play at LEGO

Urszula Bieganska is the Head of Marketing, for LEGO Middle East and Africa. We discuss the challenges of appealing to different audiences, marketing strategies within the context of middle eastern markets, COVID-19.

About Urszula Bieganska 

Urszula is responsible for LEGO marketing in Middle East and Africa, she is dedicated to bringing to the region LEGO play experiences which excite and educate kids. She is part of the newly opened LEGO regional office in Dubai, where she moved from Denmark. She is a passionate, insight-based marketer with over 12 years working experience across different markets within LEGO and, prior to that, in P&G. She is a strong advocate of diversity – in the workplace and beyond.