Like everything else in your brand, your promotional giveaway should be relevant and leave a lasting impression. I’m not knocking the tried and true pen. They are definitely useful. My only comment is how memorable are they, really? We all have drawers filled with them.
When choosing your promotional giveaway, keep in mind your goal is to attract and generate qualified leads. Who do you want your giveaway to target? If you would like to reach as many people as possible, consider less expensive promotions, but be aware: inexpensive should never be equated with cheap or poor quality. Clients always know when they receive cheap goods and will remember you for it!
If your goal is to reach a lower percentage of qualified leads, consider PowerStick. In the world of promotional products, PowerStick creates and sells innovative, well-designed solutions to portable charging devices, with many offering storage. They are the patent holders to many of their innovations.
Here are a few of their products to consider for your next promotional giveaway:
PowerStick IV: This lightweight backup charger will recharge your phone or other small mobile device. It’s design is slim and sleek and it doubles as a harddrive with options of 8GB or 16GB memory.
PowerJump offers similar features to the PowerStick but can provide a 100% charge to most phones. Like the PowerStick IV, it also offers storage. Both are light and easy to transport.
PowerTrip makes its distinction by including a solar panel for recharging itself in emergency situations. Great to take on nature getaways, if you need to stay connected, as well as in emergencies. All three products have won CES (Consumer Electronics Association) Innovation Awards.The company has been recognized nine times for their product design and innovation since they started in 2007.
The Mosaic 3.0 Media Hub takes PowerStick’s powerful recharge and storage features to another level. You can load the device with videos, photos, music and documents then connect up to 7 devices at once and wirelessly stream your media.
PowerStick also makes the Beagle Bluetooth Tracker, which once paired to your smart phone will alert you when you have forgotten it.
All products have clean design lines, with most offering a generous area for branding your message or image. And there is no minimum order. The packaging is minimal and completely recyclable. Also available are combo packages, as well as an array of accessories. Based in Ottawa, PowerStick manufactures all of its electronics in Canada. All products come with a lifetime warranty and are CSA and UL 60950-1 certified.
So, the branded giveaway as a promotional tool is still as relevant as ever. According to Bill Lauf, of William Lauf Consulting LLC, you should look at your giveaway in the same way you look at the rest of the marketing and promotions for your booth. What are your objectives? Is your main exhibiting goal to generate leads, increase awareness or strengthen client relationships? Consider your demographic and make sure whatever giveaway you choose ties in with your brand’s message. Be relevant. Make a lasting impression.
To find out more, or get an estimate for your next event, contact us at 514.780.8810, ext. 111 or email Ytataruch@skylinemontreal.com.