Promotional items are an integral part of any successful trade show marketing strategy. When done right, they increase brand exposure, attract people to your booth, and can make a lasting impression on your visitors. The crucial phrase here is when done right. We’ve frequently been asked by our clients over the years about whether we offer promotional items, and until now the answer has been no. Given our extensive experience and expertise in the trade show industry, it is completely natural for us to expand into offering promotional items as part of our services. Most importantly, we wanted to introduce this service whilst maintaining our company’s core value of ensuring high-quality service to our clients.
Since joining the PPPC (Promotional Product Professionals of Canada) earlier this year, our team has been hard at work developing a promotional item service that aligns with our client-focused approach, which we are now proud to launch. Our new promotional item offering is based on three key points:
- Seamless integration with the design & production of your booth.
- A curated collection of high-quality, practical, and unique promotional items, proven to be effective marketing tools on the show floor.
- Offering one-on-one promotional item consultations to deliver data-driven, personalized product recommendations based on your brand, show and budget.
Our service is designed to make everything as easy as possible for you, the exhibitor. We identified the main issues that exhibitors encountered and made sure to address each one with our offering:
Too Much Choice
With how crowded the promotional item industry is, it’s easy to be overwhelmed by the infinite number of suppliers, catalogues, and item variations. Do I want a ballpoint or a rollerball pen? Should my cap have 5 or 6 panels? Do I want a 17oz or 20z water bottle? These are not questions you want to be asking whilst planning for your next big trade show.
Our collection is designed to avoid this problem exactly. You have enough choice to find the perfect item within the right price range for you, without having so much choice that you don’t know where to start. Looking for something specific? We are happy to accommodate your needs and will work with you to find exactly what you’re looking for. Not sure what to look for? We’ll make some suggestions based on trade show data, considering your brand and budget, to help you develop a successful promotional item strategy.
Worried about your items being delayed at the border? We’ve got you covered. We’ve established relationships with suppliers in both the USA and Canada so that wherever your next show is, you can rest assured that your order won’t be held by customs. We’ll take care of the logistics from start to finish, ensuring that your order will arrive on time.
Wondering what to do with leftover items? We can arrange storage to hold them until your next trade show, or even run delayed or split shipments.
Need to Stand Out
Unique promotional items can go a long way toward increasing traffic to your booth. If you’re looking to stand out from the crowd, our collection is perfect for you. We’ve partnered with innovative and creative suppliers to put together unique solutions that are sure to catch attention on the show floor and enhance your brand presence.
How To Get Started
As our Promotional Items Specialist, I’m available to respond to any questions, requests, or inquiries you may have about our Promotional Item Service. From consultation to shipment, I’ll work closely with you, your sales representative, our suppliers, and our design team to ensure that your promotional needs are met.
To get started, you can book a discovery meeting with me at the link below or get in touch at firstname.lastname@example.org. Alternatively, you can contact your Sales Representative to find out more and schedule a consultation.
There’s no one-size-fits-all solution so these consultations will be completely flexible to your needs. You know exactly which items you want? I’ll locate them and discuss how we can get them to you as fast as possible. Don’t know where to start? I can take you through our curated collection and provide some ideas and suggestions. Somewhere in between? I’ll locate your original products and suggest some new directions you could take.
Over the coming weeks, I’ll be writing a series of blog articles highlighting some different items in our collection – why we chose them, how they can help you, what the data says, and more.
Thank you for reading and I look forward to the exciting opportunities this new offering will bring!
By: Jules Lanari-Collard – Promotional Item Specialist, August 2023