Are you looking for effective resources to improve your trade show brand image? Consider using banner stands at your events. Visually compelling banner stands can capture the crowd’s attention and direct passersby directly into your larger modular or custom island exhibit. Best of all, banner stands provide optimal cost-efficiency and versatility, as you can easily transport them anywhere you exhibit without worrying about shipping costs and storage capacity.
Maximize Impact with Your Banner Stands
As with any type of exhibit option, it’s important to carefully strategize how to most effectively build your brand using banner stands. When piecing together your strategy, consider the following tips:
Go Bold with Your Design
The goal with you banner stand should be to grab attention. Bright, bold colors paired with high-quality, yet simple, graphics that correlate with your brand identity will further your reach. The visual appeal will also draw attendees into your trade show exhibit.
Stay Clear and Concise
Keep your signage, as well as the rest of your exhibits, clear and concise. Don’t put too much text on your display and use a large image instead of multiple little ones. Don’t waste time overusing graphics or fancy fonts. Keep things simple and ensure your sign can be read, and your message can be instantly understood from at least 15 feet away. With graphics and text, less can actually be more.
Display Clean Signs
Displaying a dirty, torn, or old sign will instantly make your business brand seem outdated or irrelevant. Always use clean banner stands at events to let the crowd know that you take your professional brand image seriously, and most importantly, make sure it is up to date.
Partner with a Professional Design Team for Your Banner Stands
The best way to guarantee that you consistently optimize your brand identity on the showroom floor is to work with a qualified provider of trade show resources. An experienced design time will work closely with your organization to understand your specific goals and outcome of the show. They will want to understand your brand distinctions and how your products or services differ from competitors in your industry. Ultimately, you will be left with a display that showcases who you are and what you do in a way that is most effective for optimum impact.
By: Craig Koopersmith –