START PLANNING FOR YOUR POST COVID-19 TRADE SHOWS
It’s time to get ready for the return of Face-to-face Marketing in 2021!
New
START PLANNING FOR YOUR POST COVID-19 TRADE SHOWS
It’s time to get ready for the return of face-to-face marketing in 2021!
Using Video To Leverage Your Trade Show Booth After The Show
According to the Content Marketing Institute (CMI), 56% of companies hold some kind of education-based customer or prospect event during the year. We all know that trade show exhibits are a treasure trove of content marketing opportunities, but some event marketers forget or fail to capture content during the event. Follow these strategies, and you’ll […]
Trade Show Exhibiting Is The Key To Success
When Scott Lerner set out to launch an innovative line of all-natural sparkling botanical beverages, his team zeroed in on Natural Products Expo West, suspecting the world’s largest natural and organic products show would be a key component of their marketing mix. They were right. For Lerner, an experienced brand manager, the objective was clear: […]
7 Key Trade Show Metrics To Measure
Get Your Free Copy Of The Updated Measurement CD! How important is it to measure and communicate the results of your trade show program? Here’s how essential measurement is to your success: • “If it can’t be expressed in figures, it is not science; it is opinion.” – Robert Heinlein • “What gets measured gets […]
Trade Show Basics: Get These 2 Things Right
While attending this year’s Exhibitor Show in Las Vegas last month, I could not help but ponder why a simple rule of exhibiting is so hard for many to follow. The Exhibitor Show is the trade show for the trade show industry. This is the collection of trade show pros! You would think that all […]
Using Social Media For Trade Show Promotions
Social media is a communication channel, and a great tool for you to use in executing your marketing plan; especially at your next trade show. Trade shows are used for the face-to-face marketing, networking, and selling and ultimately aim to build and/or solidify relationships. What about before and after the show? Along with traditional marketing […]
5 Trade Show Display Purchase Mistakes
Investing in the right trade show display is a serious decision. Like anything else, there are hundreds of options on the market. However, it is easy to make an expensive mistake by rushing into a purchase without all of the knowledge at your finger tips. Don’t sacrifice long term value for short term gain! Below […]
How To Become A Trade Show Genius
Want to be a smarter exhibitor? Not just above-average, slightly ahead of the pack, but a full-blown trade show marketing genius? Then follow these 6 (not so easy, but worthwhile) steps: • Be Genuine • Be Experimental • Be A Nerd • Go International • Be Useful • Drive Sales Be Genuine Trade shows offer […]
What Is The First Criteria For Going Green?
The number one factor for determining if you should have a green exhibit program, is if your exhibit is designed for the most efficient shipping. Consider the fact that trade show exhibits shipping across the country many times per show season, over several years, are spewing thousand of pounds of carbon emissions. Exhibits that ship […]
Getting More Done With A Smaller Daily To-Do List
Planning for a trade show is a massive undertaking that requires a lot of time and effort and it can be an intimidating project to tackle. A lot of the time we don’t even know where to start. There is a lot of work that needs to be done and having a clear focus on […]
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Using Video To Leverage Your Trade Show Booth After The Show
According to the Content Marketing Institute (CMI), 56% of companies hold some kind of education-based customer or prospect event during the year. We all know that trade show exhibits are a treasure trove of content marketing opportunities, but some event marketers forget or fail to capture content during the event. Follow these strategies, and you’ll […]
Trade Show Exhibiting Is The Key To Success
When Scott Lerner set out to launch an innovative line of all-natural sparkling botanical beverages, his team zeroed in on Natural Products Expo West, suspecting the world’s largest natural and organic products show would be a key component of their marketing mix. They were right. For Lerner, an experienced brand manager, the objective was clear: […]
7 Key Trade Show Metrics To Measure
Get Your Free Copy Of The Updated Measurement CD! How important is it to measure and communicate the results of your trade show program? Here’s how essential measurement is to your success: • “If it can’t be expressed in figures, it is not science; it is opinion.” – Robert Heinlein • “What gets measured gets […]
Trade Show Basics: Get These 2 Things Right
While attending this year’s Exhibitor Show in Las Vegas last month, I could not help but ponder why a simple rule of exhibiting is so hard for many to follow. The Exhibitor Show is the trade show for the trade show industry. This is the collection of trade show pros! You would think that all […]
Using Social Media For Trade Show Promotions
Social media is a communication channel, and a great tool for you to use in executing your marketing plan; especially at your next trade show. Trade shows are used for the face-to-face marketing, networking, and selling and ultimately aim to build and/or solidify relationships. What about before and after the show? Along with traditional marketing […]
5 Trade Show Display Purchase Mistakes
Investing in the right trade show display is a serious decision. Like anything else, there are hundreds of options on the market. However, it is easy to make an expensive mistake by rushing into a purchase without all of the knowledge at your finger tips. Don’t sacrifice long term value for short term gain! Below […]
How To Become A Trade Show Genius
Want to be a smarter exhibitor? Not just above-average, slightly ahead of the pack, but a full-blown trade show marketing genius? Then follow these 6 (not so easy, but worthwhile) steps: • Be Genuine • Be Experimental • Be A Nerd • Go International • Be Useful • Drive Sales Be Genuine Trade shows offer […]
What Is The First Criteria For Going Green?
The number one factor for determining if you should have a green exhibit program, is if your exhibit is designed for the most efficient shipping. Consider the fact that trade show exhibits shipping across the country many times per show season, over several years, are spewing thousand of pounds of carbon emissions. Exhibits that ship […]
Getting More Done With A Smaller Daily To-Do List
Planning for a trade show is a massive undertaking that requires a lot of time and effort and it can be an intimidating project to tackle. A lot of the time we don’t even know where to start. There is a lot of work that needs to be done and having a clear focus on […]
Search
Staff Picks
Follow Us
Categories
- Booth Design (58)
- Booth Staffing (37)
- Budgeting and Measurement (33)
- COVID-19 News Updates (152)
- COVID-19 Solutions (9)
- Event Selection (50)
- Featured (6)
- Lead Management (26)
- Marketing & Promotions (67)
- News (2)
- Planning & Logistics (70)
- Social Media (24)
- Technology (33)
- Tips, Resources & News (140)
- Trade Show Booth (40)
- Trade show Management (2)
- Trends (24)
