START PLANNING FOR YOUR POST COVID-19 TRADE SHOWS
It’s time to get ready for the return of Face-to-face Marketing in 2021!
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START PLANNING FOR YOUR POST COVID-19 TRADE SHOWS
It’s time to get ready for the return of face-to-face marketing in 2021!
Color And The Power Of Communication At Trade Shows
Color is a channel for non-verbal communication. It communicates to us at a cellular level. Zara Stender, chair holder with the Color Marketing Group (CMG) professes the power in color to influence moods, emotions, hunger, aggression—and buying decisions. “Color increases brand recognition by up to 80 percent, and it can be up to 85 percent of the […]
3 Key Things That Get Attendees Into Your Trade Show Booth
It would be very easy to think that simply by building a beautiful trade show exhibit that many, many visitors will willingly come into your booth space. And for many years, that had been true. But today, trade show attendees have become more skeptical and reluctant to leave the aisle and enter into booth spaces. […]
Trade Show Basics: Post-Show Paperwork
I made it through the show, what do I do now? We have provided details on your labor, rigging and material handling order forms as well as tips on getting your freight to the show. Now that you have planned for your show and everything has gone off without a hitch you are done right? […]
Creating Memorable Trade Show Booth Design
Create a compelling environment. Unleash the memory capsule. “Any designer who does not appreciate or know about good food is not a very good designer. The planning of a meal and its presentation – the texture, the color, the tastes, the hot and cold temperatures – are the same concerns that affect an environment.” – […]
Where To Begin With Trade Show Planning
Congratulations! You have landed the job as the one in charge of your company’s trade show program! When you started you thought it would be fun; you’d get to travel, you’d meet interesting people, and you’d finally have an opportunity to show off your (borderline OCD) organizational skills. Then you receive your first Exhibitor Manual; […]
Is Your Trade Show Exhibit Ready For The Millennials?
Millennials are the next generation of consumers and, without a doubt, they have very unique view of themselves and the world around them. Millennials have a positive perception of their genereation, describing themselves as “tech-savvy, young, cool, hip and innovative,” while Non-Millennials perceive the generation as “lazy, young, spoiled, entitled and tech-savvy.” Millennials’ Characteristics In […]
Top 3 Social Media Don’ts While Exhibiting On The Trade Show Floor
Social media does a lot for businesses: It acts as a point of contact with customers, allowing for real time interaction, and is a wonderful tool for keeping them abreast of what your company is doing. By its very nature, social media is a prime tool for promoting your trade shows. It gets visitors raring […]
Going Beyond Price: 10 Key Buying Criteria For Trade Show Displays
When you’re shopping for your next trade show display, it’s all too easy to focus just on the price. After all, price is easy to judge – whoever costs the least, wins. And yet, price is not the same as value. When you buy based on value, you find that spending a little more money […]
Are These 12 Roadblocks Stopping Your Valuable Trade Show Leads?
Most trade show exhibitors put the vast majority of their effort into creating their presence at a trade show – the trade show displays they build, the staffers they send and house, and for some, the promotions they do to create greater activity in their booth space. Unfortunately, too many waste these valiant efforts, because […]
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- Lead Management (28)
- Marketing & Promotions (69)
- News (3)
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- Tips, Resources & News (141)
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Color And The Power Of Communication At Trade Shows
Color is a channel for non-verbal communication. It communicates to us at a cellular level. Zara Stender, chair holder with the Color Marketing Group (CMG) professes the power in color to influence moods, emotions, hunger, aggression—and buying decisions. “Color increases brand recognition by up to 80 percent, and it can be up to 85 percent of the […]
3 Key Things That Get Attendees Into Your Trade Show Booth
It would be very easy to think that simply by building a beautiful trade show exhibit that many, many visitors will willingly come into your booth space. And for many years, that had been true. But today, trade show attendees have become more skeptical and reluctant to leave the aisle and enter into booth spaces. […]
Trade Show Basics: Post-Show Paperwork
I made it through the show, what do I do now? We have provided details on your labor, rigging and material handling order forms as well as tips on getting your freight to the show. Now that you have planned for your show and everything has gone off without a hitch you are done right? […]
Creating Memorable Trade Show Booth Design
Create a compelling environment. Unleash the memory capsule. “Any designer who does not appreciate or know about good food is not a very good designer. The planning of a meal and its presentation – the texture, the color, the tastes, the hot and cold temperatures – are the same concerns that affect an environment.” – […]
Where To Begin With Trade Show Planning
Congratulations! You have landed the job as the one in charge of your company’s trade show program! When you started you thought it would be fun; you’d get to travel, you’d meet interesting people, and you’d finally have an opportunity to show off your (borderline OCD) organizational skills. Then you receive your first Exhibitor Manual; […]
Is Your Trade Show Exhibit Ready For The Millennials?
Millennials are the next generation of consumers and, without a doubt, they have very unique view of themselves and the world around them. Millennials have a positive perception of their genereation, describing themselves as “tech-savvy, young, cool, hip and innovative,” while Non-Millennials perceive the generation as “lazy, young, spoiled, entitled and tech-savvy.” Millennials’ Characteristics In […]
Top 3 Social Media Don’ts While Exhibiting On The Trade Show Floor
Social media does a lot for businesses: It acts as a point of contact with customers, allowing for real time interaction, and is a wonderful tool for keeping them abreast of what your company is doing. By its very nature, social media is a prime tool for promoting your trade shows. It gets visitors raring […]
Going Beyond Price: 10 Key Buying Criteria For Trade Show Displays
When you’re shopping for your next trade show display, it’s all too easy to focus just on the price. After all, price is easy to judge – whoever costs the least, wins. And yet, price is not the same as value. When you buy based on value, you find that spending a little more money […]
Are These 12 Roadblocks Stopping Your Valuable Trade Show Leads?
Most trade show exhibitors put the vast majority of their effort into creating their presence at a trade show – the trade show displays they build, the staffers they send and house, and for some, the promotions they do to create greater activity in their booth space. Unfortunately, too many waste these valiant efforts, because […]
Search
Staff Picks
Follow Us
Categories
- Booth Design (60)
- Booth Staffing (38)
- Budgeting and Measurement (35)
- COVID-19 News Updates (152)
- COVID-19 Solutions (9)
- Event Selection (52)
- Featured (5)
- Lead Management (28)
- Marketing & Promotions (69)
- News (3)
- Planning & Logistics (77)
- Social Media (24)
- Technology (36)
- Tips, Resources & News (141)
- Trade Show Booth (41)
- Trade show Management (3)
- Trends (25)
