Effective Pre-Show Trade Show Promotion
A lot of time and money go into your exhibit. But are you doing everything you can before the show to ensure your show presence earns a positive return on investment (ROI)? A majority of attendees already have a list of what booths to visit. Therefore, you have to ensure that your target market knows […]
Effective Trade Show Lead Management
You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey[…]
Effective Post-Show Staff Follow-Up
Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions […]
Top Safety Travel Tips
If you’re an event manager, traveling has become second nature. The routine of going from the airport to your rental car to your hotel to the event and back home to do it all over again can become mundane. But how do you continue to put a priority on safety when your travels become comfortable and routine? Here are some tips on how to keep safety top-of-mind during your travels […]
Surviving An Overnight U.S. Airport Stay
In the exhibit and event industry, travel is common and widespread. And so are major delays that might require a stay overnight at the airport. Here are some tips from an experienced traveler to help you deal with (and perhaps prevent) a night’s stay in an airport […]
Tips For Staying Afloat At Work When Life Gets Messy
As event and marketing professionals, we are used to keeping it all under control while everything around us is constantly changing. You track the competition, manage the timelines and budgets, and do your day job at the same time – all while managing your personal life whether that involves caring for kids, aging parents, partners and, hopefully, a social life. This can all come to a grinding halt when emergencies come calling […]
How To Be A Fearless Female Leader
The fact is simple: every woman can be a leader and her own change agent in the world. So, what defines a leader? Is it someone who leads a team of people? A stay at home mom? A small business owner? The best part is YOU, the leader of your life, get to decide how big each circle is and make room for what matters most. We become the best leaders we can be when we are building community, leading fearlessly, and following our passions […]
Top 10 U.S. Tech Trade Shows For Late 2019
The following list of late 2019 tech industry events has been cherry-picked based on the estimated number of exhibitors and attendees, as well on organizer reputation. These events span various sectors, including hardware, software, cybersecurity, industrial IoT, mobile technologies and more. Follow the links for each show to find an exhibitor prospectus for the shows that seem optimal for your products and services […]
Trade Show Photography Tips
Great trade show photography can make all the difference in your social media feed, blog, or website, or within your printed collateral. Yet few event professionals have the skills of a professional photographer […]
