37 Things A Trade Show Booth Does
Recently I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks booth staffers require, while other readers wanted to share with their naïve peers just how much staffers actually do.
That led me to think about the job of your biggest booth staffer. And I’m not talking about that body builder from sales, or the big cheese CEO. I’m talking about yourtrade show booth.
Trade show displays are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’ve got a very long to-do list. Imagine what it takes to build one thing that has to do all 37 of these things well:
1. Build, enhance, reposition and maintain your brand
2. Support your booth staff
3. Generates leads
4. Be seen from a distance
5. Communicate quickly
6. Stop attendees
7. Help attract qualified attendees
8. Promote your benefits
9. Announce your product markets
10. Break your company into new markets
11. Tell your story
12. Host a presentation
13. Provide meeting space
14. Display your products
15. Introduce your new products
16. Recruit new employees
17. Advances the buying cycle
18. Host a press conference
19. Make a statement
20. Reinforce a themed message
21. Answers questions
22. Store your staffer’s stuff, plus promotions, supplies and electronic gear
23. Facilitate dialog
24. Scare your competitors
25. Reinforce business partnerships
26. Welcome customers
27. Change booth sizes
28. Change messages to fit different markets
29. Instill pride in your team
30. Impress investors
31. Minimize operating costs
32. Pass show regulations
33. Pack down efficiently
34. Set up as easily as possible
35. Travel without getting damaged
36. Last for years
37. More than pay for itself
Your trade show booth must be a marketing powerhouse, a great host, a workplace, and a versatile team player. May you find the right booth for you.
What other important tasks do you feel your trade show booth must achieve? Let us know in the comments box below.
By: Mike Thimmesch –
