There are so many different factors that play a part in making an exhibiting experience successful. Designers must select the right look. Marketers must determine how to best appeal to their audience using graphics, text, and images. Companies also have to choose which manufacturer to order their products from. After the trade show booths have been manufactured, they have to be transported, stored, and maintained. Among all of the processes required to make exhibiting successful, the process of installation and dismantle (I&D) sometimes goes unnoticed. Exhibitors are wise to be strategic about their installation and dismantling process, because it is central in making an exhibiting event the best it can be. In this review, we will share some knowledge and tips regarding I&D of trade show booths and portable displays.
#1 – For custom island exhibits, leave I&D to the professionals.
First and foremost, if your company uses custom island exhibits, you want to leave installation and dismantling to the professionals. These exhibits are intricate and consist of many pieces. They require people with the skills and knowledge to assemble them. The benefit of professional I&D is that you and your team can arrive at an event to find that your island exhibit is already installed. This will allow you to focus your time and energy on networking and gathering sales leads.
#2 – For modular inline trade show booths, arrive early at your event.
Modular inline trade show booths, such as back walls, can be installed and dismantled by your exhibiting team. The important thing is that you arrive at the event early enough to get everything set up. Be sure that you have any special tools that may be required to set up the booth. It is best to choose a manufacturer that designs their products to be lightweight and easy to use. Some innovative trade show booths can even inflate with the press of a button, saving you time and energy.
#3 – Portable displays are easy to install and dismantle yourself.
If you don’t exhibit often or you are just starting out, you may want to try portable displays, such as table top displays or banner stands. The great thing about these systems is that they are extremely easy to set up and tear down in just a few minutes. Not only that, but you don’t need any tools in order to install or dismantle them. This means you can arrive at an event and have your display installed quickly and easily. Installing and dismantling your displays yourself also keeps your operating expenses lower. It is best to choose portable displays that are lightweight and pack up small. These types of portable trade show booths afford you the convenience of being able to take them with you pretty much anywhere you go, saving you money on shipping and storage.
When your company is choosing which exhibiting products to use, keep these installation and dismantling tips in mind.
By: Mark Taylor